The Centre for Systemic Constellations
I was commissioned by the Centre for Systemic Constellations, an international group of therapists, to help rebrand and restructure their online presence.
I began by finding out what they wanted their website to accomplish. The outcome was to generate a real community, somewhere people could go for support for a variety of different issues. Their logo was inspired by this and is meant to evoke people coming together around a centre. The colours were chosen using colour theory, taking the calming hues of orange, green and blue, and adding a base ochre to them so that they had a similar intensity (much like how Farrow and Ball create their ranges). The fonts ‘Lora’ and ‘Montserrat’ were chosen for their legibility and the way they play off each other for both approachability and clarity.
Using this information, I created their brand guidelines and the website grew organically from this. Alongside the standard website pages, I built a custom calendar that integrated a mapping system and various categories of event types. There is a community section where people can elect to be placed on a map advertising their services, and a resource hub that is seamlessly user-level locked, meaning that if you are a subscriber to the newsletter, you see more information than the average guest.
Because the website was a much larger platform than I had developed before, and it needed to be used/maintained by multiple members of the organisation, I felt it necessary to create an in-depth guide to help people operate the site’s back-end. This was written in plain English (complete with annotated screenshots) to allow even those new to the concept of WordPress to be able to easily and confidently work their way through what they needed to do and covered all bases from post creation, to changing user roles.